Scott Pilgrim vs. the world is a massive reconstruction of several very old games, comic books and the occaisonal film taken from an archive of geek culture and packed into a teen romance movie - needless to say, this did not generate the money it cost to make it. In reality the film is just one giant reference to hundreds of individual milestone media products of the last 30-40 years marking the revoloution in geek culture and the modern media it generates today as a result. As if trying to follow in the footsteps of other films such as "kick ass" or various creations of Quentin Tarantino by mashing up references in order to produce a text, it went completley overboard and in the end appears to have sacrificed structure and a sensible story line for the sake of referencing ridiculous amounts of past texts - it's like Kick ass on steroids maybe?
imagine an entire film which follows suit in making fun references like this scene from the film "hotshots"
It's possible that a film made in this style could accomplish the standards that were expected of Scott Pilgrim (a film with more references than sense), however, the references which are made need to be relevant, which is potentially the biggest mistake that was made when the creators of this homage tried to create a postmodern masterpeice. The target audience for a film about a "romcom" or teen romance situation tends to be, obviously, teenagers. The age range that i would set myself for this film would be ranging from 15-19, which itself is not a very big range and also contributes for the lack of public attention upon release of the film.
The main reason, however, for this film failing to generate the money it cost to produce still lies with in it's target audience, as the references which it was giving were things up t0
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