Derrida added to the basic fundamentals that were laid down by Fiske by saying that 'a text cannot belong to no genre, it cannot be without... a genre. Every text participates in one or several genres, there is no genreless text'. This also links in later with the idea that there are only 7 narratives ever created, and that it is impossible to be original. This helps us us see the process by which people naturally relate their experiences to texts, as events in life are also played out in one or multiple genres. For example, the way in which the victim of the real life story of 127 hours could not comprehend what was happening to him other than "it was like something out of a torture scene" - in the same respect as Fisk's theory, we always put events into the context of other texts, and in this way, intertextuality cannot be avoided in real life nor in media texts.
Also, films such as Kick ass use this to their aid, to create intertextuality. For example, some iconic scenes are taken to literally recreate certain parts of famous super hero texts such as spiderman. This can be used by film makers as a way to connect to the audience - to show the audience something relating to a text they have already seen, can be used for humour, anger, sadness - a general tool for making the audience feel some sort of emotional connection to the character(s) despite not having been ling introduced to them.
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