Baudrillard Hyper reality

Baudrillard's hyperreality theory is the concept of "reality by concept", and by this he means that our reality is a collection of brands and representations that are associations of what we expect to experience, e.g. we create these representations out of plain images, such as the 118 118 mustache men represent to people the solution to all problems and answers to all questions, when really they are just men with fake mustaches and jogging clothes and 118118 is just a team of people using google to answer basic enquiries.